Privacy Policy
Information on the processing of personal data as of 25.04.2023
Thank you for visiting our website – Brother DTE – and for your interest in our company. The protection of your data is of utmost importance to us. With the following information on data protection, we would like to inform you about the purposes for which and the extent to which we process your personal data when you use our website and how we protect your privacy when you make your data available to us.
1 General information
(1) In the following, we inform you about the collection of personal data when using our website.
Personal data is all data that can be related to you personally, e.g. name, address, e-mail addresses, user behavior.
(2) Responsible person according to Art. 4 para. 7 GDPR is:
Brother Internationale Industriemaschinen GmbH
Düsseldorfer Str. 7 – 9
46446 Emmerich am Rhein
Germany
Phone: +49 2822 609-0
For questions regarding data protection, you are also welcome to contact the following e-mail address:
support@brother-ism.com
(3) Name and address of the data protection officer
The data protection officer of the controller is:
Dipl.- Ing. Jörg Hagen
Jhcon data protection consulting
Königstraße 50a
30175 Hanover
E-mail: info@jhcon.de
2 Your rights and revocation
- a) Your rights
(1) You have the right to obtain information from the operator of the website about the personal data concerning you (Art. 15 GDPR) that is processed by us. Furthermore, you have a right to rectification (Art. 16 GDPR), deletion (Art. 17 GDPR) or restriction of processing (Art. 18 GDPR) and a right to data portability (Art. 20 GDPR).
(2) You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. Therefore, in order to safeguard the rights and freedoms as well as the legitimate interests of the data subject, you have at least the right to express your point of view and contest the decision.
(3) You also have the right to lodge a complaint with the respective supervisory authority for data protection at any time. For this purpose, please contact the State Commissioner for Data Protection of the Federal State of North Rhine-Westphalia.
- b) Right to object to your consent or against data processing.
(1) IF YOU HAVE GIVEN YOUR CONSENT FOR THE PROCESSING OF YOUR DATA (ART. 6 PARA. 1 LIT. A GDPR OR ART. 9 PARA. 1 LIT. A GDPR), YOU HAVE THE RIGHT TO REVOKE THIS CONSENT AT ANY TIME. THE LEGALITY OF THE DATA PROCESSING CARRIED OUT UNTIL THE REVOCATION REMAINS UNAFFECTED BY THE REVOCATION.
(2) RIGHT TO OBJECT TO THE COLLECTION OF DATA IN SPECIFIC CASES AND TO DIRECT MARKETING (ART. 21 GDPR)
IF THE DATA PROCESSING IS BASED ON ART. 6 (1) E) OR F) GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION. THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASES ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS DATA PROTECTION DECLARATION. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS (OBJECTION UNDER ARTICLE 21(1) GDPR). IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS RELATED TO SUCH MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21 (2) GDPR).
(3) For concerns of this nature, please contact the company contact information above.
3 Collection of personal data when visiting our website
(1) In the case of an informational use of the web offer, i.e. if you do not log in to use the web offer, register or otherwise provide us with further information, we only process personal data that your browser automatically transmits to our server. This is the following technically necessary data to display our web offer to you and to ensure stability and security (legal basis is Art. 6 para. 1 lit. f GDPR):
• IP address
• Date and time of the request
• Time zone difference from Greenwich Mean Time (GMT)
• Content of the request (concrete page)
• Access status / HTTP status code
• Data volume transferred in each case
• Web offer from which the request comes
• Browser
• Operating system and its interface
• Language and version of the browser software.
(2) Processed personal data is used for online and offline provision and personalization of our services. For example, we may use your data to perform product warranty services. In addition, they may be used to process your inquiries. When you contact us by e-mail or via the contact form, your inquiry including all resulting personal data (name, inquiry) will be stored and processed by us for the purpose of processing your request. We will only pass on this data to third parties without your consent if this is necessary to fulfill your request. The processing of this data is based on Art. 6 (1) lit. b GDPR, if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the requests sent to us on the basis of Art. 6 (1) (f) GDPR or on your consent according to Art. 6 (1) (a) GDPR if this was requested. The data you send to us via contact requests will remain with us until you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular legal retention periods – remain unaffected.
(3) If we use contracted service providers for individual functions of our offer or would like to use your data for advertising purposes, we will inform you in detail about the respective processes below. In doing so, we will also state the defined criteria for the storage period.
(4) The Brother Group operates on a global basis. Therefore, it may be necessary for us to share your data with other Brother Group companies or third parties that assist us in providing our services to you. In doing so, your personal data may also be transferred to countries outside the European Economic Area (EEA). In this case, we will ensure that the data is processed on the basis of the relevant data protection laws and this Privacy Policy.
4 Cookies use
(1) Our website uses so-called “cookies”. Cookies are small text files used to store information about your use of the website. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your terminal device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your terminal device until you delete them yourself or until they are automatically deleted by your web browser.
Cookies have various functions. Many cookies are technically necessary, as certain functions of our website would not work without them (e.g. the shopping cart function). Other cookies are used to evaluate user behavior or to display advertising. Cookies that are necessary to carry out the electronic communication process (necessary cookies) or to provide certain functions that you have requested (functional cookies) or to optimize the web offer (e.g. cookies to measure the web audience) are stored on the basis of Art. 6 (1) lit. f GDPR, unless another legal basis is specified. The operator of the web offer has a legitimate interest in strategic analysis and the assessment of market trends and in connection with production and repeat orders. In particular, we use this information to compile anonymous, aggregated statistics that provide us with information about how the website is used and how we can improve the structure of the website. However, we cannot identify you personally in this way.
(2) In some cases, however, cookies from third-party companies (third-party cookies) or technically unnecessary cookies may be stored on your terminal device. These enable us or you to use certain services of the third-party company (e.g. cookies for processing payment services) but also non-mandatory functions. The storage of the cookies in question takes place exclusively on the basis of consent (Section 25 (1) TTDSG with Article 6 (1) a GDPR); consent can be revoked at any time.
(3) Without your consent, we only use technically necessary cookies on our website as described under 4 (1), for which no consent is required. Only if you consent to the use of technically unnecessary cookies by means of our cookie manager Borlabs Cookie will they also be loaded.
(4) This website uses Borlabs Cookie, which sets a technically necessary cookie (borlabs-cookie) to store your cookie consent. Borlabs Cookie does not process any personal data. The borlabs cookie stores the consent you gave when you entered the website. If you wish to revoke this consent, simply delete the cookie [borlabs-cookie type=”btn-cookie-preference” title=”Cookie settings”/] in your browser or correct your settings using the button in the privacy policy. When you re-enter/reload the website, you will be asked for your cookie consent again.
(5) You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited. If cookies are used by third-party companies or for analysis purposes, we will inform you about this separately within the framework of this data protection declaration and, if necessary, request your consent.
(6) Cookies are stored on the user’s computer and the information stored therein is transmitted by the user to our servers. You as a user have full control over the use of cookies. By changing the settings in the Internet browser you use, you can completely disable or restrict the transmission of cookies. Cookies that have already been stored can be deleted at any time. This can also be done automatically. If cookies are deactivated for our web offers, it may no longer be possible to fully use all functions of the web offer.
(7) Regardless, you can find more information about cookies at http://www.allaboutcookies.org. The web offer http://www.allaboutcookies.org can provide you with detailed instructions on how to set and delete cookies, depending on the browser type. At the bottom of this page, where we can name them, we have shown references to cookie settings in various browsers.
5 Further functions and offers of our web offer
(1) In addition to the purely informational use of our website, we offer various services that you can use if you are interested. For this purpose, you usually have to provide further personal data, which we use to provide the respective service and for which the aforementioned data processing principles apply.
(2) In some cases, we use external service providers to process your data. These have been carefully selected and commissioned by us, are bound by our instructions and are regularly monitored.
(3) Furthermore, we may pass on your personal data to third parties if we offer participation in promotions, competitions, conclusion of contracts or similar services together with partners. You will receive more information about this when you provide your personal data or below in the description of the offer.
(4) If our service providers or partners are located in a country outside the European Economic Area (EEA), we will inform you about the consequences of this circumstance in the description of the offer.
6 Web analytics
Google Tag Manager
(1) With your consent, we use the Google Tag Manager of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
(2) Google Tag Manager is an organisational tool with which we can integrate and manage website tags centrally and via a user interface. Tags are small programme sections that record (track) your activities on our website, for example. The tags often originate from internal Google products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the Manager. Such tags take on different tasks. They can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.
(3) We use Google Tag Manager to make our website as good as possible for you. To do this, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what you are most interested in, where we can improve our services and which people we should show our offers to.
The Tag Manager itself is a domain that does not set any cookies or store any data. It acts as a mere “manager” of the implemented tags. The data is recorded by the individual tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behaviour is usually collected, stored and processed with the help of cookies. Please read our data protection texts for the individual analysis and tracking tools that we use on our website.
(4) In the account settings of the Tag Manager, we have set that Google only receives anonymised data from us. However, this only concerns the use and utilisation of our Tag Manager. We allow Google and others to receive selected data in anonymised form. Google summarises the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking involves comparing your own results with those of your competitors. Processes can be optimised on the basis of the information collected.
(5) Google stores the data on its own Google servers. The servers are located all over the world. Most of them are located in America. You can find out exactly where the Google servers are located at https://www.google.com/about/datacenters/inside/locations/?hl=de.
(6) You can find out how long the individual tracking tools store your data in our individual data protection texts for the individual tools.
(7) The Google Tag Manager itself does not set cookies, but manages tags from various tracking services. In our explanations of the individual tracking tools, you will find detailed information on the use of your data and how you can delete or manage it if necessary.
(8) EU standard contractual clauses have been agreed with Google as the legal basis for the correct and secure transfer of your personal data between us and Google. If you would like to find out more about Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html. If personal data is to be transferred to the USA, Google has submitted to the EU-US Data Privacy Framework, https://www.dataprivacyframework.gov/s/. The legal basis for the use of Google Analytics is Art. 6 para. 1 lit. a GDPR.
Use of Google Analytics
(1) We use Google Analytics to analyse and regularly improve the use of our website. We can use the statistics obtained to improve our offer and make it more interesting for you as a user. If personal data is to be transferred to the USA, Google has submitted to the EU-US Data Privacy Framework, https://www.dataprivacyframework.gov/s/. The legal basis for the use of Google Analytics is Art. 6 para. 1 lit. a GDPR.
(2) Google Analytics is a web analytics service provided by Google Inc (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. Google will use this information on behalf of the operator of this website to analyse your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage.
(3) The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
(4) This website uses Google Analytics with the extension “_anonymiseIp()”. This means that IP addresses are further processed in abbreviated form, so that they cannot be linked to a specific person. If the data collected about you is personally identifiable, it is immediately excluded and the personal data is deleted immediately.
(5) Information from the third-party provider: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Terms of use: http://www.google.com/analytics/terms/de.html, overview of data protection: http://www.google.com/intl/de/analytics/learn/privacy.html, as well as the privacy policy: http://www.google.de/intl/de/policies/privacy.
(6) You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
or by asserting your objection here. (Opt-out)
You can find more information about cookies and the individual providers on the website youronlinechoices.com. There you also have the option of objecting to usage-based online advertising by individual tools or by all tools.
Integration of YouTube videos
(1) We have integrated YouTube videos into our online offering, which are stored on http://www.YouTube.com and can be played directly from our website with your consent.
(2) When you access YouTube videos on the website, YouTube receives the information that you have accessed the corresponding subpage of our website. In addition, the data mentioned under No. 3 of this declaration will be transmitted. This occurs regardless of whether YouTube provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish your data to be associated with your YouTube profile, you must log out before activating the button. YouTube stores your data as usage profiles and uses them for the purposes of advertising, market research and/or customising its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide customised advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.
(3) Google also processes your personal data in the USA. The legal basis for the processing of your data is Art. 6 para. 1 sentence 1 lit. a GDPR. Further information on data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org
Use of Instagram and Facebook
This privacy policy contains more detailed information on the processing of personal data when using our meta offers.
We are jointly responsible for the use of our Facebook and Instagram services with Meta Platforms Ireland Limited (Facebook Ireland Limited) – hereinafter referred to as Meta – , 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, https://www.facebook.com/help/contact/540977946302970, as joint controllers pursuant to Art. 26 GDPR and the Facebook Page Insights Supplement (https://www.facebook.com/legal/terms/page_controller_addendum ). If personal data is to be transferred to the USA, Meta has submitted to the EU-US Data Privacy Framework, https://www.dataprivacyframework.gov/s/.
Meta. processes (personal) data when you use Meta services – including when you visit our Facebook or Instagram page – even if you are not registered with any of the Meta services. Meta describes which (personal) data these are in detail, how, for what purposes and on what legal basis they are processed in its data policy (https://www.facebook.com/privacy/policy/?section_id=13-HowToContactMeta), which applies to all Meta services. Information on how to contact Meta and on the settings options for adverts, cookies, etc. can also be found there. The data may be transferred to countries outside the European Union.
Meta provides more information about the cookies that Meta uses when a Meta account exists, Meta Offerings (including the Website and Apps) are used or other websites and apps that use Meta Offerings (including the “Like” button or other Facebook technologies) are visited in the Cookie Policy (https://www.facebook.com/policies/cookies/ ). Information on how you can manage information about you can also be found at this link: https://www.facebook.com/policies/cookies/
When you visit our Facebook or Instagram page, Meta collects your IP address, among other things. Together with other information that Meta receives through cookies, Meta provides us, as the operator of the Meta service, with statistical information about the use of the respective service (so-called page insights). This is summarised data that shows how users interact with the site. These Page Insights may be based on personal data collected by Meta in connection with a visit or interaction of Users on or with our respective Meta Service and its content. Meta provides more information on this here: https://www.facebook.com/about/privacy.
We can use Page Insights to anonymously analyse reach, page views, time spent on video posts, actions (likes, comments, sharing posts) and by age, gender and location (as specified by users in their respective Facebook (meta) profiles). Settings can be made for the analysis of reach or corresponding filters can be set with regard to the selection of a time period, the viewing of a specific post and demographic groupings (e.g. female, 20-30 years old). This data is anonymised, aggregated and abstracted. These settings therefore do not allow us to draw any conclusions about individuals. The evaluation serves to optimise the offer on our pages for the purpose of public relations.
The legal basis for this data processing is Art. 6 para. 1 lit. a and f GDPR.
As the provider of the information service, we do not collect and process any other data from the use of the pages.
Irrespective of your rights against us, you have the right to lodge a complaint with the Irish Data Protection Commission (responsible for Meta Platforms Ireland Limited (Facebook Ireland Limited)) (Art. 77 GDPR).
If you have specific questions about the protection of your data, please contact our data protection officer or the data protection officer of Meta Platforms Ireland Limited. https://www.facebook.com/help/contact/540977946302970
Use of LinkedIn
We manage our account in accordance with the principles set out below:
We are jointly responsible with LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland https://www.linkedin.com/help/linkedin/answer/1581/hilfe-erhalten-und-den-linkedin-kundenservice-kontaktieren?lang=de hereinafter referred to as the “platform operator”.
We only process your personal data, such as your surname and first name, your email address and IP address, etc., if there is a legal basis for doing so. You can find more detailed information on processing by the platform operator in the platform operator’s privacy policy.
Data is therefore only passed on to third parties if there is a legal basis for the processing. For example, we pass on personal data to persons or companies who work for us as processors in accordance with Art. 28 GDPR. A processor is anyone who processes personal data on our behalf – i.e. in particular in a relationship of instruction and control with us.
In accordance with the requirements of the GDPR, we conclude a contract with each of our processors in order to oblige them to comply with data protection regulations and thus ensure comprehensive protection of your data.
We would like to point out that your data may also be passed on to third parties by the platform operator. However, we have no influence over this.
You can find more detailed information on processing by the platform operator in the platform operator’s privacy policy.
We store all personal data that you transmit to us only for as long as it is required to fulfil the purposes for which this data was transmitted or as long as this is required by law. Once the purpose has been fulfilled and/or the statutory retention periods have expired, we will delete or block the data if this is technically possible for us.
Information on data storage by the platform operator can be found in their privacy policy, see above.
This platform uses SSL encryption for security reasons and to protect the transmission of confidential content, such as the enquiries you send to us or the platform operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line. There is no separate labelling within apps to indicate that SSL encryption is in place.
If SSL encryption is activated, the data you transmit to us cannot be read by third parties.
Collection and storage of personal data and the nature and purpose of its use
When you access the platform operator’s website, the browser used on your device or the app automatically sends information to the platform operator’s server. This information is temporarily stored by the platform operator in a log file. The following information is collected without any action on your part and stored until it is automatically deleted
IP address of the requesting device
Date and time of access
Type of device you are using
Name and URL of the retrieved file
Website from which the access was made (referrer URL)
Browser used and, if applicable, the operating system of your computer and the name of your access provider
However, this data is only available to the platform operator. It is not possible for us to access this data. Further information can be found in the platform operator’s privacy policy, see above.
We do not collect any personal data about you. However, it is possible to obtain pseudonymised data in the form of statistics about the users of our site over a certain period of time. The software for analysing user statistics is usually provided by the platform operator itself, but in some cases it is also possible to integrate software from third-party providers (e.g. Google Analytics). This can collect data about the users of the site, such as age, gender, country of origin, browser used and interests.
However, this data is always pseudonymised and it is not possible for us to make statements about individual users based on this data alone. We use this data exclusively to optimise the content we offer and its marketing and to adapt it to the respective user interests. This is a legitimate interest in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.
It is also possible for you to interact with our account. You can do this, for example, by marking a post with “Like”, sharing or commenting on it or by writing to us directly. If you interact with us, we will usually inevitably process your data, as we will be able to see your account and thus gain access to your personal data, such as your user name, your profile picture or the date or time of the interaction. We use this data exclusively to optimise the content we offer and its marketing and to adapt it to the respective user interests. This is a legitimate interest in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest follows from the above-mentioned reason for optimising the content we provide on our profile. Furthermore, the data collected is information that is only made available to us when you interact with our profile. This establishes a relevant and appropriate relationship between you and our profile. If deletion by us is possible, personal data will be deleted by us after 28 days at the latest, unless there is a legal basis for further processing beyond this period.
Further information on data processing by the platform operator can be found in the platform operator’s privacy policy, see above.
This platform uses cookies. We have no influence over which cookies the platform operator uses. You can find more information in the platform operator’s privacy policy at the following link https://www.linkedin.com/legal/privacy-policy?_l=de_DE
To enforce your rights, you can contact the platform operator directly if the processing is carried out by the platform operator. We have provided the contact details of the data controller at the beginning of this document. Of course, you can also contact us to enforce your rights. Changes to the privacy policy. With regard to changes to the privacy policy by the platform operator, please refer to the platform operator’s privacy policy, see above.
7 External links
For your optimal information, you will find links on our site that refer to third-party sites.
Through these links you will have the opportunity to access the web pages that we find helpful.
As a rule, no further personal data is processed by us when you leave our website.
Insofar as this is not obviously recognizable, we point out that this is an external link. We have no influence on the content and design of pages of other providers and therefore refer to their privacy statements. The guarantees of this data protection declaration therefore naturally do not apply to web offers of third parties.
Status 16.11.2023